The competitive interaction of global Automotive industry under the concept of multimarket competition and strategic commitment

碩士 === 東海大學 === 企業管理學系碩士班 === 95 === Under the trend of globalization, no industry is able to evade the challenge from global competitions. The automobile industry is no exception. Large automobile firms will compete against their rivals in multiple markets and attempt to take the initiative to stra...

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Bibliographic Details
Main Authors: Bi-Wun Chen, 陳碧雯
Other Authors: Ming-Hsu Sue
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/69541351875207578401