A Study on the International Marketing Channels Acquisition for the Firm’s OEM/ODM-OBM Transition: A Case Study of BenQ-Siemens
碩士 === 東海大學 === 企業管理學系碩士班 === 95 === Most of OEM/ODM firms face fierce competition nowadays. The gross profits of those OEM/ODM firms continuously decrease. Thus, many firms are interested in transforming into OBM business model for the higher profit margin. Even though Taiwanese firms have done an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58259164347489937913 |