An Empirical Study on Planning Attribute of Face Clean Foam for Creating Customer Value

碩士 === 東海大學 === 企業管理學系碩士班 === 95 === In this study, seven tools are used to research method for analyzing consumers’ preference regarding face cleansing foam attributes and optimized face cleansing foam product mix. This research is conducted through Interviewing, Polling, Positioning Analysis, Idea...

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Bibliographic Details
Main Authors: Chen,Yii Ling, 陳怡伶
Other Authors: 陳耀茂
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/22646210507155308197