The Study of Customer Relationship Management Activity to Enhance Customer Loyalty- Green Island as an Objectp

碩士 === 亞洲大學 === 經營管理學系碩士班 === 95 === Customer Relationship Management (CRM) emphasizes that the business operators should establish a good relationship with the customers, therefore understanding the customers’ needs and values, which is most important. The purpose of this study is to discover the c...

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Bibliographic Details
Main Authors: hung chia lin, 洪嘉璘
Other Authors: chang t'ing chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/25058081193779270829