A Study of the Relationship among Travel Motivation, Travel Satisfaction, Revisiting Willingness and Recommendation of Mainland China Tourists

碩士 === 大仁科技大學 === 休閒健康管理研究所 === 95 === The opening policy of Mainland China to Taiwan would be the most concerned issue forward related tourism industry. However, current constrained market by government leads to inadequate understanding and research upon China tourists. In order to catch up with th...

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Bibliographic Details
Main Authors: Ming-shan Hsu, 許銘珊
Other Authors: Jong-Jeng Liang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/44922174065891537059