A Correlation Study for Experience Marketing, Corporation Image and Loyalty - A Case Study from the Customers of Toong-Mao Resort & Hotels

碩士 === 大仁科技大學 === 休閒健康管理研究所 === 95 === The chief purpose of this study was to discuss experience marketing, corporation image and loyalty from Toong-Mao’s customers. This study is mainly focused on the analyses of research population by testing statistical variation and correlations among above sub...

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Bibliographic Details
Main Authors: Fang-Ping LEE, 李芳萍
Other Authors: Chia-Ming Chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/07842400167846620931