Structural Relationship Among Cause-Related Marketing, Perceived Value, Brand Image and Behavioral Intention
碩士 === 南台科技大學 === 行銷與流通管理系 === 95 === The best expression of corporate social responsibility is conducting charitable responsibility and correspond to it is called cause-related marketing. In recent years, cause-related marketing has already been noticed by the company gradually. Besides offering su...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57087651244815203265 |