A study of Across Departmental CRM Integrate and its Performance by Dynamic Capability－Comparative Analysis between Manufactories and Service Industry
碩士 === 南台科技大學 === 行銷與流通管理系 === 95 === Mckinsey（2006） point out the management of customer relationship in general enterprises is usually confined to the relevant department. It refers to the deficiency in the cooperation among different departmental in an interior company. Even thought there is pote...
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| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12091131275678671933 |