A study on the on-line effects of Price Partitioning and Reference Prices
碩士 === 南台科技大學 === 行銷與流通管理系 === 95 === Price is the one of the factor in Marketing mix that can create the profit and more flexible than others. The development of Internet and E-commerce change the model of purchasing behavior of people with the type of operation of enterprise. In this situation, co...
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| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59975876556418100035 |