Research of Experiential Marketing Policy in Ten Drum Culture Village

碩士 === 南台科技大學 === 資訊傳播系 === 95 === With the change of the current economic value and the change of ways if marketing today, it is the main marketing policy to experiential marketing. The content of performance art is needed to be experienced by the consumers. The object of the research is to choose...

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Bibliographic Details
Main Authors: Lin Tzu Chin, 林姿菁
Other Authors: Lin Pei Ju
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/34944326022569957370