Store Loyalty Intention Model for Supermarket Retailers in Vietnam

碩士 === 南台科技大學 === 企業管理系 === 95 === Identifying the critical foactors affecting store loyalty intention for supermarket retailer in Vietnam is an interesting research question for both academic and applied researchers. We examine store loyalty intention model proposing that perceived quality, perce...

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Bibliographic Details
Main Authors: PHAN THI THANH THUY, 潘氏青水
Other Authors: Ying-Yuh Huang
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/18533386476991937718