The Impact of CRM on Customer Satisfaction, Trust and Customer Loyalty by Using Five Dimensions of SERVQUAL Model as Mediators: The Case of Telecommunication Industry in Thailand
碩士 === 南台科技大學 === 企業管理系 === 95 === In Thailand, telecommunication is one of the intense competitive industries, especially in mobile phone sector. As there are a lot of service providers and the market is more likely to become saturated, most of these service providers try to expand their customer b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25979969602153415808 |