Consumer Verdicts of Service Brands Equity on Chain Steak Restaurants
碩士 === 樹德科技大學 === 經營管理研究所 === 95 === The competition and imitation in the F&B industry is extremely intense in the recent years; the strategy of brand competition is therefore adopted in order to keep a higher strength of differentiation. Food and beverage service business how build up serving b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50103481398201933546 |