The study of the relationship amount green brand positioning, green brand knowledge, brand attitude and purchase intension
碩士 === 樹德科技大學 === 經營管理研究所 === 95 === Green marketing has been a large number of studies from its concept were advanced in 1976. Green brand is valued gradually. Take a comprehensive survey of the studies of green marketing, but few studies have focused specifically on green branding. Therefore, this...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92493706534470774537 |