A Study on Creativity Labor Value and Job Satisfaction of Senior Advertisings Staffs After Career Change

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 95 === The advertisings industry is a knowledge-intensive industry. All advertisement will complete the task by creativity design, challenge and continuing communication, consulting. As a result of human capital plays a critical role in the industry. Most of econom...

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Bibliographic Details
Main Authors: Chen-Chen Hsieh, 謝鎮臣
Other Authors: Fei-Mei Lin
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/25422668485093899010