日本HIROSE品牌鑑價模型之探討-以個案書店為例
碩士 === 東吳大學 === 會計學系 === 95 === In the knowledge-based economy time , the intangible assets are main sources of enterprise's real value, and the intangible assets are such as brand, management, staff's skill and customer's relation,etc., are more potentiality than the physical assets...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/53983044176206009794 |