日本HIROSE品牌鑑價模型之探討-以個案書店為例

碩士 === 東吳大學 === 會計學系 === 95 === In the knowledge-based economy time , the intangible assets are main sources of enterprise's real value, and the intangible assets are such as brand, management, staff's skill and customer's relation,etc., are more potentiality than the physical assets...

Full description

Bibliographic Details
Main Authors: Yen-ju Chuang, 莊雁如
Other Authors: none
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/53983044176206009794