企業品牌管理與策略之初探—以「韓國三星電子集團」為例
碩士 === 東吳大學 === 國際貿易學系 === 95 === The trend is come by globalization and it is advanced on internet and communication technology, the enterprise is facing global competition in business operation currently. In these years, brand management is called for business bible and standing strong with own ad...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04899197677723643197 |