The Influences of International Buying Brand on Competition Advantage—The Case of The Acquisition of BenQ and Siemens Mobile Department
碩士 === 東吳大學 === 企業管理學系 === 95 === Corporations of Taiwan with excellent capability of product research and design can’t build own global brand, because they are small and lack of international marketing person and experiences. Corporations of Taiwan continue to think about another way (IMA Buying Br...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76142882831116031885 |