The Effects of Video Advertisement on the WWW
碩士 === 東吳大學 === 企業管理學系 === 95 === Contrast to the traditional mass communication media, the Internet is not only a two-way communication medium that consumers can interact with firms in time, but also a multimedia environment which integrated various forms of advertising components. These characteri...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47151680603190163264 |