A Study of the Application of IMC on Brand Establishment－A Case of acer Brand
碩士 === 東吳大學 === 企業管理學系 === 95 === In the past, computer companies in Taiwan used to profit from original equipment manufacturing and original design manufacturing. However, the profit is getting compressed with the progress of the technology and wide spread of OEM and ODM, therefore, an enterprise h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68537259877334849502 |