RFM Model Analysis of Customers Paying Annual FeesThe Example of One Bank in Taiwan
碩士 === 東吳大學 === 企業管理學系 === 95 === In the past few years, the credit card market is getting saturated and the credit crisis took place in the fourth quarter of year 2005 only slammed the credit card industry further. Under such fierce competition, the key to success is to utilize database mining ski...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06925627280463773750 |