A Study of Relationship between Leadership Style and Intention to Stay: The Mediating Effect of Socialization outcomes

• Main Authors: Mei-Hua Hsih, 史美華
• Other Authors: Jia-Chi Huang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/62096399234608695671

碩士 === 東吳大學 === 企業管理學系 === 95 === Abstract High personnel turnover rate will reduce enterprise's competitiveness, adding the change of government's policy, the operating cost of the whole coffee chain is higher than before, in order to have the biggest profit,enterprises should leave good persons to strengthen operating team even more under the change and competition of the external environment. This main purpose of thesis is to solve the problem that the personnel turnover rate, although the same trade is more serious, still hope to find out what influencing 'Ikari coffee chain store ' personnel intention to stay ? In order to try to understand this question in depth in this research, a study of relationship between leadership style and intention to stay and the mediating effect of socialization outcomes, and Ikari coffee chain store as the research object, carry on 196 questionnaire investigation to personnel, use the SPSS software to analysis to attempt to verify its relation. The conclusions are, first, there has a significant positive effect between transformational leadership and intention to stay;but transactional leadership has no effect on intention to stay. Second, leadership style really effect on the socialization outcomes of person and organization fit,role clarity, job satisfaction.Third,there has a significant positive effect between person and organization fit and intention to stay; role clarity has no effect on intention to stay,but has the positive effect on the job satisfaction ;and job satisfaction also has a significant positive effect on intention to stay.Fourth,leadership style really effect intention to stay by the socialization outcomes.