The determinants of choosing rational marketing or emotional marketing -An example of fashionable luxury-brand
碩士 === 實踐大學 === 企業管理研究所 === 95 === This research particularly emphasizes on the issue of choosing emotional marketing or rational marketing while buying luxury- brand products. The hypotheses are raised from the following three dimensions: the concept of consumers, the concept of products, and the c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02762782924128357253 |