Understanding Customers’ Acceptance on Internet Banking: An Examination of the Differences among Stayers, Satisfied Switchers, and Dissatisfied Switchers
碩士 === 靜宜大學 === 企業管理研究所 === 95 === This study investigates stayers’ and switchers’ differences in loyalty, involvement, and trust, as well as their acceptance to new technology. The results indicated that stayers have high levels of loyalty and trust; satisfied switchers behaved as a benefit-seeking...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95857681410999440422 |