An Empirical Study of The Influence on Sponsorship Benefits by Fit and Significance of Corporate Sponsorship-Take High-tech Industries for Example.
碩士 === 靜宜大學 === 企業管理研究所 === 95 === Corporate sponsorship is a popular marketing way in recent years. No matter it sponsor international games, or professional sport games are fast development in the world. However most of theses are always to explore sponsorship benefit from customers or to explore...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75994369767076001386 |