Influences of Signals and Past Experiences on Trust and Behavior Intention - A Case of Virtual Transaction Community

碩士 === 靜宜大學 === 企業管理研究所 === 95 === In recent years, the virtual transaction community has constantly attracted large number of participants, resulting in rapid growth of the community, and has become an important community in the internet world. Since trust is the essential factor of managing websit...

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Bibliographic Details
Main Authors: Pei-yin Tsai, 蔡佩吟
Other Authors: Fu-Mei Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/04492799476435465343