Applying data mining technical on customer value of Taiwan inbound travelers market
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 95 === The objective of this research was to create the important object variables and to segment valuable travelers utilizing the Japanese travelers’ database of Taiwan Tourism Bureau. The decision tree of data mining technical was employed to identify the Japanese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01212528566054892276 |