The Research of Band Equity of Original Manufacturer as a Moderating Role in the Relationship between Perceived Price and Purchase Intention.
碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === When one factory decided to launch the OBM products in the market, it had to face much competition, which came from how to balance OEM and OBM and how to make perfect marketing strategies to win also. It often depended on if they have excellent study abilities...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54112758379062714104 |