The Moderating Effect of Locus-of-Control on the Relationship between Service Quality and Customer Satisfaction

碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === The subject matter of this research is to investigate the relationships among service quality, customer satisfaction and customer’s internal-external locus of control. A re-view of the existing literature shows that the relationships need to be clarified....

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Bibliographic Details
Main Authors: PU-JUI KAO, 高璞瑞
Other Authors: CHIEN-HENG CHOU
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/73073989525259586220