The Relationship between Cognition of Iindustry Characteristics and Corporate Image --- Taiwan Cment Industry

• Main Authors: Han,Lee, 韓勵
• Other Authors: Lin Tsai Mei
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/48102432867717721459

碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === The main purpose of this study is to examine the six target groups’ cognition of the cement industry characteristics and the corporate image, and whether under the different cognition degrees will appear to have conspicuous discrepancies. At the same time analyze the information source to moderate the effect of the cement industry’s characteristics and corporate image. The result of this research provided strong support that the six target groups get cognition from the cement industry characteristics and the higher the cognition degree the better the corporate image appears to be. The findings of the moderator of the information source includes: information source shows that the relationship of the industrial characteristics cognition and corporate image will create a moderating effect. Basic function, protecting surrounding effectiveness and government auditing are the three dimensions of the industry characteristics in this study. Research data shows that the three dimensions towards industrial characteristics cognition to corporate image effect will vary to some extent depending on the different information sources.