The push-pull motivation of visitors at national parks- A case study of Taroko
碩士 === 中國文化大學 === 觀光事業研究所 === 95 === Push-pull motivational framework provides a simple approach for explaining the motivations underlying tourist behavior. Push factors have significant influence on tourists’ decision on “whether to travel or not”, whereas pull factors are related to tourists’ pref...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28278176976416745513 |