The Influence of Internet Advertising Exposure on Advertising Effect-A Case of Package Tour

碩士 === 中國文化大學 === 國際貿易學系碩士班 === 95 === With the rapid growth of the Internet, on-line marketing become a inevitable trend. It makes the Internet advertisement more important. This research expected that reach the maximum advertising effects, forming the best exposure methods of Internet adver-tiseme...

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Bibliographic Details
Main Authors: Pei-Yu Chiu, 邱佩玉
Other Authors: Shao-Cheng Cheng
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/68469809619523845221