Financial Bonds and Customer Loyalty
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 95 === Relationship marketing has been gaining greater attention from marketing scholars and practitioners. On the basis of the theory of a relationship profitability model, the purpose of this study is to investigate whether or not we can increase the customer loyalt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10625406895635501128 |