The Impact of Consumer Conformity Behavior on Customer Complaint Behavior
博士 === 中國文化大學 === 國際企業管理研究所 === 95 === Social influence as a determinant of consumer behavior, conformity is one manifestation of social influence, consumers may purchase products as a result of overt conformity pressures form others. Understanding the role of conformity behavior in the customer’s d...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/01884270785838452946 |