The research of product attributes effect word-of-mouth
碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === This study explores the effect of product attributes to word-of-mouth, search what are the more discuss of product attribute in consumer. This study conclusion affords enterprise the advice for when enterprise make product, what are must attention place. The re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61648711464689320101 |