Study of Choosing Behavior Influence on Consumers in the Lifestyle and Situational Factors- Example of Coffee Chain Store in Taipei City
碩士 === 中國文化大學 === 生活應用科學研究所 === 95 === ABSTRACT The main purpose of this research is to discuss consumer behavior in coffee chain store, how their personal background, lifestyle, and the factor of atmosphere in coffee chain store construct the main factors to coffee consume behavior, analyze an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82403188259519018239 |