A Study of the Correlation Between the Image of the School and it’s WOM Propagated by the Media－Take Four Taipei County Junior High Schools as an Example
碩士 === 國立臺灣科技大學 === 管理研究所 === 95 === By creating positive word-of-mouth reputation the school authority can generate a sense of trust in those targeted information (word of mouth) receivers. What kind of role do the internal personnel of a school play during the process of circulating the word of mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dhvm82 |