Perceived Risk, Product Types and Word-of-Mouth Dyad
博士 === 國立臺灣科技大學 === 企業管理系 === 95 === The first purpose of this study is to examine the effects of perceived risk on the sender and the receiver of word-of-mouth (WOM) communication. Regression analysis of 675 questionnaires confirmed that financial risk and performance risk have significant positive...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73272010493694700771 |