A Study of visual and audio memory effect of commercial films:An example of commercial films of sanitary towel in Taiwan

碩士 === 國立臺灣藝術大學 === 造形藝術研究所 === 95 === Abstract The characteristic of commercial films (CF) is brevity, which challenges the appearance of originality. Designers have to stand out the key message of the product within certain seconds. Therefore, the issues of the accuracy of message transformation,...

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Bibliographic Details
Main Authors: Chen, Chi-ling, 陳琪玲
Other Authors: Yang Ching Tien
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/23087208812718324708