Hierarchical Bayes Conjoint Analysis with Multivariate Mixture of Normal Heterogeneity: Implications for Market Segmentation
博士 === 國立臺灣大學 === 國際企業學研究所 === 95 === Conjoint analysis, designed to estimate individual preference and the relative competition among brands, has become one of the most widely-used quantitative methods in Marketing Research. In addition, hierarchical Bayes inference is one of the most favored appr...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47042305067659434744 |