The Competitive Strategy of Headquarter-Subsidiaryin Luxury Goods Industry in Taiwan
碩士 === 國立臺灣大學 === 國際企業學研究所 === 95 === Luxury Goods are sum of high-price, globally, design-oriented, named-by-designer and ironic products. The Luxury Goods industry consists of Soft Luxury (ready-to-wear and leather goods) and Hard Luxury (jewelry and watches). Brand legends、brand principle、unique...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78710261492402334577 |