Business Model Analysis of Products with Uncertain Benefit Using Transaction Cost Theory:A Case Study of Umbilical Cord Blood Banking
碩士 === 臺灣大學 === 商學研究所 === 95 === Sometimes you buy something with uncertain benefit. For example, you may accept a surgical operation even the doctor can not ensure the probability of success. Or you would like to buy an accident insurance, but you don’t know whether the accident will happen or not....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98258905454253408775 |