Brand Value Innovation: MAZDA Auto Taiwan Development Case Study
碩士 === 臺灣大學 === 商學研究所 === 95 === The competition between corporations is getting more and more. To maintain sustainable strength, firms must considering their efforts to construct their capability. Considering value chain point of view, the most effective value added activities take place at both en...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35744483530793270152 |