Customer Purchasing Behavior Analysis in Database Marketing:A Case Study of Direct Selling Company
碩士 === 國立臺灣大學 === 商學研究所 === 95 === This thesis focuses on direct-sales industry, which differs greatly from others in the business model. In this industry, there is a long-term and stable relationship between the company and its customers. Such an inseparable relationship comes from direct and on-to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30225831442058114671 |