How the different forms in which the object is represented influence purchase intention in TV shopping channel
碩士 === 國立臺灣大學 === 商學研究所 === 95 === In the recent year, TV shopping is becoming popular in Taiwan. It always creates unbelievably vast sales, especially jewelry and 3C product. The promotional strategies used by TV shopping, including product representation and price comparison, are considered as som...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70354928458266598079 |