Analyzing Business Model of PayPal in the Perspective of Multisided Platform

碩士 === 國立臺灣大學 === 商學研究所 === 95 === The purpose of this thesis is to realize the mechanism of multisided platform.This research uses PayPal as a case study to find out the key successful factors and propose suggestions for business model of PayPal. PayPal solved chichen-and-eggs problem by using...

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Bibliographic Details
Main Authors: Chun-Chieh Hsu, 許俊傑
Other Authors: 江炯聰
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/72066019493844769833