Effect of Self-Regulatory Focus on Evaluation of Product Upgrades
碩士 === 國立臺灣大學 === 商學研究所 === 95 === The main goal of this study was to find out the effect of self-regulatory focus on evalution of product upgrade. With the rising of the concept of “self-regulatory focus” and the increasingly importance of “upgrades”, this study combined these two topic to discuss...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42665268812437159886 |