The Impact of the Product Attribute Presentation Approaches on Consumer Preference Assessment
碩士 === 國立臺灣大學 === 商學研究所 === 95 === As the development of Internet, information flows rapidly; consumers can search and obtain information at a lower cost for decision making. As a result, the information that consumers can get from the environment would have influence on consumers’ choices. The purp...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39683170386845885019 |