An Analysis of Vertical Control in Three-tier Demand Chains: Resale Price Maintenance in Inter-Brand Competition
碩士 === 臺灣大學 === 工業工程學研究所 === 95 === In an era where customers stress multiple choices, the majority of products come in both name brands and generic brands. Name brand products are usually positioned with a high-quality high-price value, whereas generic brands are set with lower prices because of i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98187906673236123071 |