Comparing the Price Communication Effects between Electronic and Traditional Coupons: the Moderation of Motivation and Media Type
碩士 === 國立臺中技術學院 === 事業經營研究所 === 95 === As the climate of low margin continues to rise, price promotion has become the inducement to attract consumers. Through coupons, consumers may have different perceptions of products and their efforts they have devoted due to different degree of discount. In add...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49009440625825731059 |